Serhii Vyshar
Digital Marketing Manager | SEO Expert | Web Developer
I’m Serhii Vyshar, a Digital Marketing Manager with 9+ years of experience in SEO, website management and data-driven strategies. I specialize in driving organic growth and optimizing user experiences. At Cartina, I increased organic traffic by 150% and boosted qualified leads by 30% through advanced SEO and multi-channel advertising strategies. My data-driven approach in Google Ads reduced CPC by 40%, enhancing ROI.
One thing people usually say about me is that I don’t just follow the usual playbook. I like to dig deeper, spot unusual growth opportunities and test ideas fast. That’s how I managed to grow organic traffic by 700% and triple sales in my last roles (I also scaled sales on Amazon, Walmart, and eBay).
Previously, I led a team at AMT, growing organic traffic by 700% across multiple websites and driving a 60% increase in e-commerce sales. I’m proficient in using Google Analytics, SEMrush, and SEO tools to continuously optimize campaigns and deliver impactful results.
E-commerce Growth Strategist | SEO & Marketplace Expert | Web App Developer
GlamCommand – Clearwater, FL | Dec 2024 – Present
- Scaled multi-channel e-commerce operations on eBay, Amazon, Walmart, and Shopify, increasing daily traffic from 5K–7K to 75K–85K and driving a 300% boost in sales through advanced optimization techniques.
- Executed a full-scale SEO strategy, enhancing product visibility by over 4X, securing top rankings for competitive keywords in the semi-luxury cosmetics and skincare categories (optimized 2,000+ SKUs).
- Revamped product listings by optimizing titles, descriptions, and high-quality images, significantly improving engagement and conversion rates across all platforms.
- Built and launched a Shopify store from the ground up, implementing a high-converting UI/UX design and an ROI-driven marketing strategy to accelerate sales growth.
- Developed a unique Walmart & Amazon strategy, leveraging market insights, competitive analysis, and PPC optimization to maximize brand presence and revenue.
- Implemented innovative marketing campaigns, including targeted promotions, email marketing, and loyalty programs, increasing repeat purchases and customer retention.
- Optimized multi-platform advertising strategies on Google Ads, Facebook Ads, and marketplace promotions, reducing CPC and increasing ROI.
- Leveraged analytics tools to monitor performance, analyze customer behavior, and refine e-commerce strategies, ensuring sustainable long-term growth.
Digital Marketing Manager | SEO Specialist
Cartina – Tampa, FL | Aug 2022 – October 2024
- Spearheaded SEO strategies that elevated organic website traffic by 150% and secured top positions for high-value keywords in the competitive automotive sector.
- Implemented advanced multi-account advertising strategies on Facebook and Instagram, driving a 30% monthly increase in qualified leads and boosting conversion rates.
- Designed a dynamic customer engagement program, increasing repeat business by 20%.
- Launched data-driven digital advertising campaigns on Google Ads, achieving a 40% reduction in CPC and improving ROI.
- Conducted in-depth market and competitor analysis using SEMrush and SimilarWeb, refining the company’s positioning and content strategy.
- Established and tracked KPIs, increasing sales by 25% and optimizing in real-time using Google Analytics and Tag Manager.
- Collaborated with cross-functional teams to redesign the company’s website, boosting lead generation by 35%.
Head of Digital Marketing | SEO Expert
AMT – Kyiv, Ukraine | Jan 2018 – Aug 2022
- Directed a high-performing team of 7 specialists, achieving a 700% surge in organic traffic across multiple company websites.
- Optimized stinex.ua, achieving 400% growth in organic traffic and 60% growth in online sales.
- Secured top-3 rankings for over 50 targeted keywords and improved technical SEO, reducing bounce rates by 20%.
- Launched two e-commerce platforms with B2B portals, increasing wholesale order volume by 30%.
- Overhauled 13 websites on platforms like WordPress, Magento, and OpenCart, improving speed, usability, and mobile responsiveness.
- Created and deployed customer-centric marketing campaigns, increasing revenue by 50% and growing YouTube subscribers by 80%.
SEO Specialist | Marketing Manager
Avers – Kyiv, Ukraine | Aug 2016 – Jan 2018
- Maintained the company website's top 10 ranking in Google search results across Ukraine.
- Streamlined Google Ads campaigns, significantly improving ad targeting and performance.
- Enhanced social media presence, increasing engagement on Facebook and Instagram.
- Conducted keyword research, driving a 40% growth in organic website traffic.
- Developed the company’s brand identity and successfully launched a new product line.
SEO optimization & promotion: 2 years
Development + SEO: 4 years 8 months
Development + SEO: 2 years 4 months
Development + SEO: 3 years
Development + SEO: 3 years
Development
Development + SEO: 3 years
Development
Development
Development
SEO optimization: 1 year 2 months
Project 1: STINEX Traffic Growth
Over 8 months, we boosted Stinex's organic traffic from 50 to 180 clicks daily, achieving 432K impressions and a 2.9% CTR through targeted SEO efforts.
Project 2: VITALS positions Boost
Over 1.5 years of working with the Vitals online store (selling power tools and garden equipment), we increased traffic from 900 users per day to more than 4,000 thousand users per day.
Project 3: DTZ total SEO Domination
Over 1.3 years of working with the DTZ online store (sale of agricultural machinery), we increased traffic from 100 users per day to more than 1,300 thousand users per day.
Project 4: SPARK-MOTO fast SEO growth
Over 1.3 years of working with the Spark online store (sale of motorcycles), we increased traffic from 80 users per day to more than 1000 thousand users per day.
Digital Marketing
SEO, CRO, SEM, PPC, Google Ads, Facebook Ads, Email Marketing, Social Media Strategy.
Analytics Platforms
Google Analytics, Search Console, Tag Manager, Adobe Analytics, Hotjar.
SEO Tools
BrightEdge, SEMrush, Ahrefs, MOZ Pro, SimilarWeb, ScreamingFrog, SERPstat, Ryte.
Web Development
WordPress, Shopify, OpenCart, Drupal, Magento, Webflow.
Programming & Tech
JavaScript, PHP, HTML, CSS, MySQL, Bootstrap.
Design & Content
Canva, Figma, Photoshop, Illustrator, Adobe Creative Suite.
Bachelor's Degree in Enterprise Economy, University of Customs and Finance, Dnipro, Ukraine (2015).
Certifications:
- Digital Marketing Certification - HubSpot Academy
- JavaScript - Frontend Development - IMT Academy
- SEO Training - ClickMinded
English
Upper-Intermediate (B2+)
Ukrainian
Native
Russian
Native
- © Serhii Vyshar
- Design: W-MAX.PRO