Growth. Commerce. Technology.

Founder & Product Architect

W-MAX

Building proprietary growth and analytics products for small and mid-sized businesses, combining software engineering, search data, behavioral analytics and conversion intelligence into practical business systems.

• Architect and develop a proprietary CMS and modular business intelligence platform using PHP, JavaScript, MySQL, APIs, OAuth and custom front-end systems.
• Build an SMB growth intelligence MVP integrating Google Search Console, Google Business Profile and on-site behavioral data into unified performance reporting.
• Develop systems for page growth analysis, query performance, cannibalization detection, lead tracking and conversion visibility.
• Translate more than a decade of marketing and web experience into scalable software designed around real business decisions rather than isolated marketing metrics.

Digital Growth & Web Strategy

AGB Appliance Repair · Appliance Repair Optimal

Lead end-to-end digital growth initiatives for U.S. service businesses, connecting search acquisition, website development, conversion architecture, local visibility and analytics.

• Build and redesign websites from the ground up when needed, combining technical SEO, conversion-focused UX and structured customer funnels designed to generate qualified leads.
• Develop scalable SEO architecture across service, location and topical pages while resolving technical issues, search intent gaps and internal cannibalization.
• Lead local growth across Google Business Profiles, reputation, service positioning, localized content and search visibility.
• Connect search performance, website behavior and conversion data to continuously improve lead generation and business performance.
• Manage the full digital lifecycle from competitive research and strategy through development, deployment, measurement and ongoing optimization.

SEO & Growth Strategist

Ortho MD LLC · Telehealth

Lead organic growth and web strategy in a competitive regulated telehealth environment with a focus on technical SEO, content architecture, user experience and qualified patient acquisition.

• Drove a 20% increase in overall organic traffic through a comprehensive SEO overhaul covering technical issues, on-page optimization and content strategy.
• Expanded search visibility with 49 keywords in the Top 10 and 31 in the Top 3.
• Secured #1 positions for primary high-intent queries and generated a 2,800% surge in traffic and conversions on targeted landing pages within the first month of optimization.
• Lead web and UX improvements designed to convert organic demand into qualified patient acquisition.
• Use GA4 and Google Search Console to identify performance gaps and continuously iterate on pages, search intent and conversion paths.

eCommerce Growth Strategist

GlamCommand LLC

Owned growth across a premium beauty and cosmetics eCommerce ecosystem spanning eBay, Amazon, Walmart and Shopify.

• Scaled daily traffic from 5K–7K to 75K–85K and drove a 300% increase in sales across multi-channel commerce operations.
• Optimized 2,000+ SKUs and increased product visibility by more than 4X through marketplace and search optimization.
• Built and launched a Shopify storefront from the ground up with conversion-focused UX and an ROI-driven growth strategy.
• Developed marketplace strategies across Amazon and Walmart using competitive analysis, listing optimization, promotions and PPC.

Digital Marketing Manager

Cartina Inc

• Increased organic website traffic by 150% and secured top positions for high-value automotive search queries.
• Drove a 30% monthly increase in qualified leads through multi-account paid social strategies.
• Reduced Google Ads CPC by 40% while improving ROI through data-driven campaign optimization.
• Established KPI tracking through Google Analytics and Tag Manager and contributed to a 25% sales increase.
• Redesigned the company website and improved lead generation by 35%.

Head of Digital Marketing

AMT LLC

Led digital growth across a multi-brand retail, distribution, B2B and eCommerce portfolio.

• Directed a cross-functional team of 7 specialists spanning SEO, content, design, social and development.
• Achieved a 700% increase in organic traffic across multiple company websites.
• Delivered 400% organic growth and 60% online sales growth across key eCommerce properties.
• Secured 50+ Top 3 rankings for high-intent keywords while improving crawlability, schema, site speed and bounce rate.
• Launched two eCommerce platforms with integrated B2B portals, increasing wholesale order volume by 30%.
• Overhauled 13 company websites across WordPress, Magento and OpenCart.

SEO Specialist & Marketing Manager

Avers LLC

• Maintained top-10 national search visibility and increased organic traffic by 40%.
• Improved Google Ads targeting and performance while growing brand visibility across Facebook and Instagram.
• Developed brand identity, product packaging and promotional materials for a successful new product launch.